Shop Le Pontiac initiative gains momentum amid renewed emphasis on shopping local
Tashi Farmilo
As global trade tensions intensify, supporting local economies is becoming more than a slogan. In the Pontiac, that urgency is materializing through Shop Le Pontiac, an initiative aimed at strengthening local businesses by boosting their digital presence.
Organized by the Pontiac Chamber of Commerce in partnership with SADC Pontiac, the program offers selected businesses professional photography, social media-ready videos, and coordinated promotion across online platforms. “Shop Le Pontiac is an initiative designed to encourage local commerce and strengthen the economic backbone of our beautiful region,” said André Piché, employee at the Pontiac Chamber of Commerce “It’s a strategy that showcases participating businesses to highlight the unique value of our local entrepreneurs and the services they offer.”
Seven businesses are currently participating: Spruceholme Inn, Brauwerk Hoffman, Twin Sheds (Cabanes des Jumeaux), Clinique Chiropratique du Pontiac, Tracy Crane Service, Le DEN, and Just the TEA. Media production is already underway, and some of the promotional content is available through a YouTube playlist curated by SADC Pontiac.
The program exists at a moment when shopping locally carries added economic and political weight. With the cost of imported goods rising, dollars spent in the community have a greater impact—circulating within the local economy, creating jobs, and sustaining essential services. For the Pontiac, where many businesses are family-owned or independent, initiatives like Shop Le Pontiac help preserve the region’s character and resilience.
For a full list of participating businesses and more details about the program, visit www.pontiacchamberofcommerce.ca or follow @shoplepontiac on Instagram. Those interested in joining future editions are encouraged to reach out to the Chamber at info@pontiacchamberofcommerce.ca.
The Shop Le Pontiac initiative, launched by the Pontiac Chamber of Commerce and SADC Pontiac to strengthen the region’s small business community amid rising trade tensions, is spotlighting entrepreneurs like Les Fleurs Thompson of Sheenboro, encouraging residents to buy local and invest in the resilience of their own economy. Photo: Courtesy of Shop Le Pontiac Instagram page
